If you were to ask 100 people to name the best in-store retail experience, it’s very likely that almost all of them will name Apple, the undisputed king of customer experience.
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the cost of queues,
face to face
We took to the streets of London to find out whether shoppers prefer to spend their money on-line or in-store.
Which will emerge victorious? To play along at home, place your bets now....