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13 July 2015 Guest Blogger
    

Sage Pay partner Bespoke are a leading web design agency who design, build and optimise responsive websites.  Here they detail everything you need to know about mobile responsive websites, from how to check if you have one, current mobile functionality, mobile stats and more...

-Is your website mobile-friendly?BI1

-Does it work on all devices including desktop, tablet and mobile?

If you answered yes to these two questions, congrats, you have a responsive website!

However, if you answered no, then you need to seriously consider investing in a responsive design or you could be missing out on valuable extra revenue.

If a site is hard to use on a mobile, with the design not optimised for small mobile screen sizes and the text is difficult to read, this is not a good experience for the user.

Having a responsive website will increase your traffic and also the return you get from that traffic, as the user experience will be vastly improved.

After all, it’s no good finding the information you need or the product you are looking for, if you are unable to read that information or purchase that product!

By ensuring your site is conversion friendly and optimised for the mobile user journey, you’ll reap maximum benefit, be that additional sales or leads.

How do you know if your site is mobile-friendly?

1. Search for your site on your mobile phone, does it have the “Mobile-friendly” label like this? 

 BI2

 

2. Click through to your site, is it easy to read all the text and navigate around using the menu or do you have to zoom in and pinch?

  • Do you avoid using software like Flash?
  • Is the text readable without zooming in?
  • Can you see all the text without scrolling horizontally?
  • Can you click on links easily and are they spaced apart? 

3. To see any usability issues that Google has picked up check your Webmaster Tools account. Your webmaster should be able to give you access to this. Under Search Traffic > Mobile Usability; you will see any errors listed.

BI3

 You can also check individual pages using Google’s Mobile-Friendly Test here.

 If your site isn’t responsive, here are some key aspects to bear in mind:

  • Responsive Checkout- Make sure your form fields are clear and simple.  It's more difficult to fill out a form on a mobile, so ensure the checkout is as simple and easy to use as possible. You can do this by minimising the amount of scrolling needed.BI5

 

  • Apple Pay- Apple Pay has landed. If you didn’t know already, it's a mobile payment service that lets users pay in-storeand online using their Apple device.

What is the effect on mobile for your E-commerce site? Well the payment process itself may be speedy however, what is the user’s experience like if your site’s design isn’t mobile friendly?

Improved rankings

Given all the algorithm updates lately from Google on mobile search, it's extremely important you invest in a responsive design.BI6

From the 21st April 2015, Google rolled out updates which expand their use of mobile-friendliness as a ranking signal. The change will give more weight to mobile-friendliness as a ranking signal, for searches done on a mobile device. 

If your site is configured properly for mobile devices, you may see an improvement in your rankings for searches on a mobile, and ultimately an increase in traffic from mobiles. 

Conversely, if your site isn’t configured for mobile use, you may see your positions in the mobile search results drop, and thus traffic from mobile devices drop. 

And if that’s not enough to go on, here are 10 fun, fascinating statistics to go off... (we all LOVE stats)

  • Mobile and tablet have overtaken desktop usage
  • 4 out of 5 consumers shop on smartphones
  • 69% of adults were left “frustrated by websites that weren’t optimised for their mobile”
  • 23% of UK smartphone owners access retail sites on their device.
  • 70% of mobile searches lead to an action within the hour
  • 40% of people will choose a different search result if the first isn’t mobile friendly.
  • 1 in 3 UK kids own their own tablet.
  • 60% of Internet access is made on a mobile device.
  • 51% of emails are now opened on mobile devices.
  • 60%  of social media time is spent on smartphones and tablets as opposed to desktop browsers.

More and more people are finding your website through mobile. Bespoke’s mobile traffic has increased by over 1,700% compared to 2014!

What’s Next?

One of our customers currently generates 26% of total revenue from tablet and mobile devices alone.

This proves it is worthwhile capitalising on getting a responsive design to give you hundreds if not thousands of extra income every month.

To discuss all aspects of Responsive Websites and how to grow your business online, don’t hesitate to give us a call on 01772 591100 or pop us an email at hello@bespokeinternet.com.  

 

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